COMEX Paint. "Anti - graffiti paint - Live Demo"

In order to introduce the new Comex anti-graffiti paint, we had to identify the brand’s target:

Home owners in risk of vandalism.

Our message went in a specific and innovative channel.

A live demo.

First, we set up the bait, fresh white walls, near public parks and schools.

Then, our message was written with Comex’s anti – graffiti paint.

We waited few days…

When the walls were covered in graffiti we just cleaned them, revealing the message.

Finaly we just kept cleaning them over and over again.