In order to introduce the new Comex anti-graffiti paint, we had to identify the brand’s target:
Home owners in risk of vandalism.
Our message went in a specific and innovative channel.
A live demo.
First, we set up the bait, fresh white walls, near public parks and schools.
Then, our message was written with Comex’s anti – graffiti paint.
We waited few days…
When the walls were covered in graffiti we just cleaned them, revealing the message.
Finaly we just kept cleaning them over and over again.
