Wednesday
COMEX Paint. "Anti - graffiti paint - Live Demo"
In order to introduce the new Comex anti-graffiti paint, we had to identify the brand’s target:
Home owners in risk of vandalism.
Our message went in a specific and innovative channel.
A live demo.
First, we set up the bait, fresh white walls, near public parks and schools.
Then, our message was written with Comex’s anti – graffiti paint.
We waited few days…
When the walls were covered in graffiti we just cleaned them, revealing the message.
Finaly we just kept cleaning them over and over again.
Tuesday
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